While Facebook reigns supreme in the social media landscape, the latest study by Pew shows users are pinning just as much as they're tweeting.
Twitter attracted 16% of social media users, followed by 15% on Pinterest in 2012. Everyone's favorite pastime is still Facebook, though, raking in a majority of respondents' votes. Tumblr comes in as the least popular with only 6% of people on the site.
The report details who exactly is using these networks, explaining that sites like Instagram appeal more to women, Latinos and African-Americans.
It's no surprise the study finds young adults more interested in social media. An overwhelming 83% are more likely to be on the sites than older demographics. Each network offers distinct services and draws specific audience groups. Image-heavy Pinterest attracts women, adults under 50 and whites. Twitter users tend to be urban residents.
Pinterest vs Twitter
